Educational Background
Academic Qualifications
1.
SSC in Maths, Science, Social Studies, Board of Secondary Education, Hyderabad with First - 1996
2.
Intermediate in Botany, Zoology, Chemistry, Physics, Board of Intermediate Education, Hyderabad with First - 1998
3.
B.C.A in Computer Applications, Mathematics, Sri Venkateswara University, Tirupathi with First - 2003
4.
MBA in Human Resource Management & Marketing Management, Sri Venkateswara University, Tirupathi with First - 2005
5.
UGC-NET in Management, University Grants Commission, New delhi - 2005
6.
PhD in Marketing Management, Sri Venkateswara University, Tirupathi - 2018
7.
Annual Faculty Development Programme, Indian Institute of Management, Indore - 2022
Professional Experience
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Industrial Experience
1. Assistant Manager, The IDBI Bank Ltd (2009 - 2009)
2. Assistant Manager, Lakshmi Vilas Bank Ltd (2006 - 2009)
At VSU
| 1. |
Assistant Professor, Vikrama Simhapuri University (2009 - Till Date) |
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Events Participated/Organized
| Organized |
| 1.
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Organized a Workshop on Statistical Analysis Using Excel & SPSS Software, Department of Business Management, Vikrama Simhapuri University, Nellore, 25-03-2015 to 26-03-2015 |
| Presented |
| 1. |
Presented a paper in Management Education in India: Issues and Challenges, Department of Business Management, Yogi Vemana University, Kadapa, 25-03-2021 to 26-03-2021 |
| 2. |
Presented a paper in Impact of Globalization on MSMEs- Prospects, Challenges and Policy Implications on Growth, Department of Business Management, Vikrama Simhapuri University, Nellore, 29-03-2019 to 31-03-2019 |
| 3. |
Presented a paper in Services Marketing in Emerging Global Economy, Department of Management Studies, S V University, Tirupathi, 28-08-2017 |
| 4. |
Presented a paper in Tourism Marketing and Its role in Indian Economy, Department of Tourism Management, VSU, Nellore, 11-03-2015 to 12-03-2015 |
| 5. |
Presented a paper in Risk Management in Banking Sector with Special Reference to India, Department of Commerce, V S U P G Centre, Kavali., 16-11-2013 to 17-11-2013 |
| 6. |
Presented a paper in Corporate Social Responsibility, Vikrama Simhapuri University, 30-03-2013 to 31-03-2013 |
| 7. |
Presented a paper in Public Private Partnerships in Infrastructure Sector, Department of Business Management, Osmania University, Hyderabad, 11-02-2011 |
| 8. |
Presented a paper in Total Quality Management: Major Areas of Concern, Vikrama Simhapuri University, 25-09-2010 |
| 9. |
Presented a paper in Creativity and Innovations in Tourism Entrepreneurship: Contemporary Trends, Department of Tourism Studies Pondicherry University, 19-03-2010 to 20-03-2010 |
| Resource Person |
| 1. |
Resource Person in a Seminar on Innovative Management Practices for Sustainable Development & Global Competitiveness, Department of Management Studies, Pondicherry University, 08-10-2015 to 09-10-2015 |
| 2. |
Resource Person in a Training on Training Seminar for the Selected Leaders of UNESCO Clubs & Associations, UNESCO Club of Nellore, 31-10-2014 to 02-11-2014 |
| Participated |
| 1. |
Participated in a FDP on Project Management for Organizational Excellence, Vellore Institute of Technology, Vellore, 28-11-2022 to 02-12-2022 |
| 2. |
Participated in a FDP on Annual Faculty Development Programme, Indian Institute of Management, Indore, 11-04-2022 to 13-05-2022 |
| 3. |
Participated in a FDP on Entrepreneurship, National Institute of Food Technology Entrepreneurship and Management, New Delhi, 15-02-2021 to 27-02-2021 |
| 4. |
Participated in a FDP on Online Teaching Tools, University of Hyderabad, Telangana, 05-08-2020 to 14-08-2020 |
| 5. |
Participated in a FDP on Innovative Methods for Virtual Classroom Teaching: A Road to MOOCs, Punjab Commerce and Management Association, 10-07-2020 to 16-07-2020 |
| 6. |
Participated in a Seminar on How do you write a high impact factor paper?, Mahatma Gandhi College, Thiruvannanthapuram, 07-06-2020 |
| 7. |
Participated in a Seminar on Coping Strategies for India’s economy During Post Covid 19, Adikavi Nannaya University, Rajahmundry, 23-05-2020 |
| 8. |
Participated in a Seminar on Online Teaching & Learning Methods, St. Xaviers College for Women, Aluva, Kerala, 20-05-2020 to 21-05-2020 |
| 9. |
Participated in a Seminar on Reconfigure Integrated Financial Markets in Wake of COVID 19, Department of Commerce, University of Mumbai, 18-05-2020 |
| 10. |
Participated in a Refresher Course on Refresher Course in Economics, Commerce & Management, UGC- HRDC, Kumaun University, Uttarakand, 08-09-2018 to 02-10-2018 |
| 11. |
Participated in a Workshop on Attitude Management, Yogi Vemana University, Kadapa, 12-03-2015 to 17-03-2015 |
| 12. |
Participated in a Conference on Operational Research, Department of Statistics, S V University, Tirupathi, 01-12-2014 to 03-12-2014 |
| 13. |
Participated in a Refresher Course on Refresher Course in Management, UGC- Academic Staff College, Bharathiar University, Coimbatore, 06-11-2014 to 26-11-2014 |
| 14. |
Participated in a Workshop on Online Course Design Technologies, Sri Padmavathi Mahila Visvavidyalayam, Tirupathi, 03-03-2014 to 09-03-2014 |
| 15. |
Participated in a Workshop on Critical Perspectives of Research Methodology, Vikrama Simhapuri University, Nellore, 14-02-2012 to 18-02-2012 |
| 16. |
Participated in a Orientation Course on 108th Orientation Course, UGC- Academic Staff College, Pondicherry University, 15-11-2011 to 12-12-2011 |
| 17. |
Participated in a FDP on Pedagogy for Management Education, Sri Venkateswara University, Tirupathi, 25-01-2011 |
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Honors & Professional Activities
Awards
1.
Service Excellence, District Magistrate, Nellore Dt, 2018
Teaching
 Services Marketing in IV (Second) | | Retail Marketing in IV (Second) | | Brand Management in IV (Second) | | Entrepreneurship Development in IV (Second) | | Sales and Distribution Management in III (Second) | | Consumer Behaviour in III (Second) | | Business Law in III (Second) | | Personality Enhancement & Leadership in II (First) | | Marketing Management in II (First) | | Management Theory and Organizational Behaviour in I (First) |
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Adminstrative Positions Held
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1. Member, Disciplinary Committee
, Vikrama Simhapuri University, 16 Mar 2021 - Till Date
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2. Co- Ordinator
, Skill Hub, 23 Nov 2022 - Till Date
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3. Head of the Department
, Department of Business Management, 23 Oct 2020 - 22 Oct 2022
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4. MBA Co-ordinator for Valuation & Viva-Voce
, Vikrama Simhapuri University, 01 Jul 2018 - 22 Oct 2022
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Project/Research Guidance
| Mr Y Kiran Kumar |
Role and Impact of Continuous Medical Education of Paramedics |
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| Mrs Asifa Tazeem P |
A Study on Social Media Marketing on Consumer Electronic Goods |
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| Mr Illangi Chitti Babu |
A Study on Mergers and Acquisition Transformations in Telecom Industry |
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| Mr E Venkatesh |
A Study on Pre and Post Entrepreneurial Challenges of Scheduled Caste/ Scheduled Tribe Women with reference to SPSR Nellore Dt |
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