Educational Background
Academic Qualifications
1.
BE in Mechanical, Viswesveriaha Technological University with First - 2003
2.
MBA in Marketing, Viswesveriaha Technological University with First - 2005
3.
PhD in Marketing, Sri Venkateswara University, Tirupathi with First - 2015
Professional Experience
Research
Research Projects
Perceived Travel Risk, Safety, Anxiety and Intention to Travel of tourists in Andhra Pradesh, funded by Vikrama Simhapuri Universtiy - 1 Lac (2017 - 2019)
Books
1 .
Dr Kota Neela Mani Kanta, Travel and Tourism: Challenges and Opportunities for Economic Development, Himalaya Publication, 978-93-85100-43-7, 2016
2 .
Dr Kota Neela Mani Kanta, Dr P Srivalli, Operation Research, 978-93-84882-31-0, 2015
3 .
Dr Kota Neela Mani Kanta, Cause Related Marketing in India, Lampbert Publication, 978-3-659-76041-9, 2015
Publications
International Journals |
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Kota Neela Mani Kanta, D.V Ramana, A Mayur Kumar, "Cause Related Marketing: A study on Purchase Intention", Indian Journal of Applied Research, ISBN No.ISSN-2249-555X, Vol No.3, pp.190-193, June , 2013 View
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Dr Kota Neela Mani Kanta, “Attitudinal Assessment of Employees – A Study of Organizational Climate”, IFRSA Business Review, June-2013, Vol 3, pg. 175-180., ISBN No.ISSN : 2249-8168, Vol No.3, pp.175-180, June, 2013 View
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Kota Neela Mani Kanta, G Krishna Mohan, “Quality of Work Life: An application of Factor analysis”, SUMEDHA Journal of Management, ISBN No.ISSN 2277 – 6753, Vol No.2, pp.4-11, Sep, 2013 View
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4 . |
Dr Kota Neela Mani Kanta, "Cause Related Marketing: an Empirical study on Congruence with reference to ITC", NIMS Journal of Management, ISBN No.ISSN 2278-2362., Vol No.1, pp.13-19, NIMS Journal of Management, June, 2012 View
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5 . |
Dr Kota Neela Mani Kanta, "A Study on Factors influencing Dealers satisfaction", Aditya International Journal of Research in Technology and Management, ISBN No.ISSN-2248-9665., Vol No.2, pp.59-67, Aug , 2012 View
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6 . |
" Cause Related Marketing: A study on skepticism towards CRM claim and its influence on Attitude", IJACP, Houston, International Conference, Singapore,, ISBN No.ISSN 2164-263X, Vol No.1, pp.323-330, Nov, 2012 View
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National Journals |
1 . |
Dr Kota Neela Mani Kanta, Dr Uday Sankar Allam, Dr P Srivalli, “Influence of Age and Gender on Safety, Anxiety, Risk and Revisit Intention of Tourist: A Case of Andhra Pradesh, India”, Shodh Sanchar Bulletin: Journal of Arts, Humanities And Social Sciences, ISBN No.2229- 3620, Vol No.10, Issue No.40, Shodh Sanchar Bulletin: Journal of Arts, Humanities And Social Sciences, Oct - Dec , 2020 View
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2 . |
Dr Kota Neela Mani Kanta, “Cause Related Marketing: The concept of congruency”, IFRSA Business Review, ISBN No.ISSN : 2249-8168, Vol No.3, pp.162-167, June, 2013 View
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3 . |
Kota Neela Mani Kanta, G Krishna Mohan,, P Srivalli , “A study on Consumer Sentiment towards Marketing activities”, International Journal of on Global Business Management and Research, ISBN No.ISSN: 2278-8425, Vol No.2, pp.27-33, Aug , 2013 View
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4 . |
Dr Kota Neela Mani Kanta, “A study on customer satisfaction towards services offered by retailers at shopping mall at Bangalore city in India”, NIMS Journal Of Management Research, ISBN No.ISSN 2278-2362., Vol No.1, pp.27-36, Dec, 2012 View
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5 . |
Dr Kota Neela Mani Kanta, "Strategic Leadership: Inside out from Kautilyan point of view", Shodh Anusandhan Samachar, ISBN No.ISSN 2230-8822, Vol No.9, pp.2-16, Oct, 2011 View
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International Conference |
National Conference |
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Workshop |
Teaching
Airport and Cargo Management in Second (Second) | Investment and Portfolio Management in First (Second) | Tourism Planning and Development in First (Second) | Production Management in Second (First) | Operation Research in Second (First) | Managerial Economics in First (First) | Statistics in First (First) |
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Adminstrative Positions Held
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1. Co-Convener, VSUPGCET
, Vikrama Simhapuri Universtiy, Nellore, 01 Feb 2018 - Till Date
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2. Co-Ordinator, Gandhian Studies Center
, Vikrama Simhapuri Universtiy, Nellore, 26 Feb 2018 - Till Date
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3. Public Relation Offocer
, Vikrama Simhapuri Universtiy, Nellore, 01 Aug 2018 - Till Date
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4. Nodal Officer, Legal Cell
, Vikrama Simhapuri Universtiy, Nellore, 01 Sep 2021 - Till Date
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5. Editor, "Shruthi" Newsletter
, Vikrama Simhapuri Universtiy, Nellore, 01 Aug 2018 - Till Date
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