Educational Background
Academic Qualifications
1.
PGDTTM in TOURISM MANAGEMENT, ACHARYA NAGARJUNA UNIVERSITY GUNTUR with II - 2012
2.
M.Sc (Tech) in 4 YEAR INTEGRATED MSMS, BITS PILANI - 1989
3.
MBA in MARKETING MANAGEMENT, ACHARYA NAGARJUNA UNIVERSITY GUNTUR with I - 1995
4.
Ph.D in CRM - PILIGRIMAGE TOURISM - SERVICES MANAGEMENT, SRI VENKATESWARA UNIVERSITY TIRUPATI - 2007
5.
M.Tech in COMPUTER SCIENCE & ENGINEERING, ACHARYA NAGARJUNA UNIVERSITY GUNTUR with I - 2010
6.
PGDFM in FINANCIAL MANAGEMENT, IGNOU NEW DELHI - 1994
7.
M.S in SOFTWARE SYSTEMS, BITS PILANI - 1997
Professional Experience
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Teaching Experience
| 1. |
ASSOCIATE PROFESSOR / PROFESSOR, KMM INSTITUTE OF PG STUDIES TIRUPATI (03.12.2001 - 2013-12-08) |
| 2. |
LECTURER, MONTESSORI MAHILA KALASALA PG SECTION VIJAYAWADA (16.08.95 - 2001-11-30) |
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| 1. |
PROFESSOR, VIKRAMA SIMHAPURI UNIVERSITY COLLEGE NELLORE (2013 - Till Date) |
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Research
Publications
| International Journals |
| 1 . |
S AMARA NARAYANA, K V S N JAWAHAR BABU, A STUDY ON THE NEW MEDIA IN TOURISM SECTOR IN INDIA., Journal of Interdisciplinary Cycle Research, an UGC-CARE approved group-II journal, ISBN No.0022-1945, Vol No.XIII, Issue No.VII, pp.1903-1910, Amsterdam : Swets & Zeitlinger, 1970-1993., JULY , 2021 View
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| 2 . |
S AMARA NARAYANA, K V S N JAWAHAR BABU, THE NEW MEDIA IN TOURISM PROMOTION IN INDIA- AN OVERVIEW., International Journal of Multidisciplinary Educational Research, ISBN No.2277-7881, Vol No.10, Issue No.8 (4) , pp.60-63, International Journal of Multidisciplinary Educational Research (IJMER), AUGUST , 2021 View
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| 3 . |
S VIJAYA BHARATH, K V S N JAWAHAR BABU, A STUDY ON TOURISM DEVELOPMENT IN NELLORE DISTRICT, Turkish online journal of qualitative enquiry, ISBN No.1309-6591 , Vol No.12, Issue No.7, pp.11741-11746, Turkish Online Journal of QualitativeInquiry(TOJQI), JULY , 2021 View
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| 4 . |
AN EMPIRICAL STUDY ON CHALLENGES AND PROSPECTS OF ANDHRA PRADESH TOURISM WITH REFERENCE TO NELLORE DISTRICT., Journal of Interdisciplinary Cycle Research, ISBN No.0022-1945, Vol No.13, Issue No.1, pp.323-330, https://drive.google.com/file/d/1h2x8kF9DwS6CzyjeXGmzJV34jntaVlcb/view, JANUARY, 2021 View
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| 5 . |
S VIJAYA BHARATH, K V S N JAWAHAR BABU, PROSPECTS AND EMERGING CHALLENGES IN PROVIDING INFRASTRUCTURAL FACILITIES FOR PROMOTING TOURISM DESTINATION- WITH REFERENCE TO ANDHRA PRADESH., • The International Journal of Analytical and experimental modal analysis, ISBN No.0886-9367, Vol No.12, Issue No.11, pp.114-128, https://drive.google.com/file/d/1UQhWWErNC8kgRoaDK0-_Efxvr8Bhoes9/view, NOVEMBER, 2020 View
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| 6 . |
S VIJAYA BHARATH, K V S N JAWAHAR BABU, IMPACT OF DEVELOPMENT OF TOURISM FACILITIES IN INCREASING LOCAL REVENUE – A STUDY WITH SPECIAL REFERENCE TO NELLORE, The Journal of Science Technology and development , ISBN No.0950-0707, Vol No.9, Issue No.12, pp.42-56, http://www.journalstd.com/gallery/7-dec2020.pdf, DECEMBER, 2020 View
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| 7 . |
K. V. S. N. Jawahar Babu, BHUPATHI CHALLAGUNDLA, “A STUDY ON REGULATORY FRAME WORK OF INDIAN MUTUAL FUNDS WITH REFERENCE TO SIPs, International Journal of Analytical and Experimental Model Analysis (IJAEMA)., ISBN No.0866-9367, Vol No.11, pp.738-746, International Journal of Analytical and Experimental Model Analysis (IJAEMA)., NOVEMBER, 2019 View
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| 8 . |
G VENKATESWARLU, K V S N JAWAHAR BABU, A study on Service quality of Haritha hotels with special reference to Nellore District, South Asian Journal of Tourism & Heritage, ISBN No.0974-5432, Vol No.12, Issue No.2, pp.40-45, Centre for Tourism & Heritage Research, Department of Commerce, Dayanand College, Ajmer - INDIA., JULY , 2019 View
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| 9 . |
K. V. S. N. Jawahar Babu, N Meena Rani, ORGANIZED RETAILING OF FRESH PRODUCE IN BANGALORE: STAKEHOLDER'S PERSPECTIVE, The IUP Journal of Business Strategy,, ISBN No.0972-9259, Vol No.13, Issue No.1, IUP Publications,, MARCH, 2016 View
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| 10 . |
K. V. S. N. Jawahar Babu, BHUPATHI CHALLAGUNDLA, “A COMPARATIVE STUDY OF MUTUAL FUNDS AND BANK DEPOSITS”,, The International Journal of Management, Technology and Engineering (IJMTE)., ISBN No.2249-7455, Vol No.8, Issue No.6, pp.1375-1379, The International Journal of Management, Technology and Engineering (IJMTE)., JUNE, 2016 View
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| 11 . |
G VENKATESWARLU, K V S N JAWAHAR BABU, The role of Adventure tourism in economic development, Indo Global Journal of Commerce and Economics (IGJCE), ISBN No.2393-9796, Vol No.3, pp.89-94, http://www.kongujournals.com/igjce.php, MAY, 2016 View
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| 12 . |
K. V. S. N. Jawahar Babu, S. Kalesha Masthanvalli , NEW RETAIL MANAGEMENT STRATEGIES, International Journal of Retailing and Rural Business Perspectives , ISBN No.:2279-0934, Vol No.5, Issue No.1, pp.1418-1420, PEZZOTTAITE JOURNALS, Jan – March, 2015 View
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K. V. S. N. Jawahar Babu, , S. Kalesha Masthanvalli , CRM IMPLICATIONS IN TOURISM SECTOR International Journal of Retailing and Rural Business Perspectives, International Journal of Retailing and Rural Business Perspectives, ISBN No.0976-2183, Vol No.5, Issue No.10, pp.28-29, IJRCM, OCTOBER, 2014 View
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| 14 . |
K. V. S. N. Jawahar Babu, B. Muniraja Sekhar;, CUSTOMER SATISFACTION TOWARDS CO-OPERATIVE BANKS, TRANS Asian Journal of Marketing & Marketing Research, ISBN No.2279-0667, Vol No.3, Issue No.7, pp.26-30, TRANS Asian Research, July - August, 2014 View
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| 15 . |
K. V. S. N. Jawahar Babu, M B JYothi, AN EMPIRICAL STUDY ON CONSUMER PREFERENCES TOWARDS BRANDED JEWLERY IN TIRUPATI, Global Journal For Research Analysis, ISBN No.0972-9259, Vol No.3, Issue No.5, pp.18-20, Global Journal For Research Analysis, MAY, 2014 View
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K. V. S. N. Jawahar Babu, S. Kalesha Masthanvalli , CUSTOMER RELATIONSHIP MANAGEMENTIMPLICATIONS IN RETAIL SECTOR, South Asian Journal of Marketing & Management Research, ISBN No.2249-877X. , Vol No.4, Issue No.3, South Asian Academic Research Jour nals, MARCH, 2014 View
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| 17 . |
K. V. S. N. Jawahar Babu, B. Muniraja Sekhar;, S. Kalesha Masthanvalli , FINANCIAL INCLUSION IN URBAN COOPERATIVE BANKS, SAARJ Journal on Banking & Insurance Research, ISBN No.2319-1422, Vol No.3, Issue No.4, pp.28-33, SAARJ Journal on Banking & Insurance Research, JULY, 2014 View
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| National Journals |
| 1 . |
S.PADMAJA, K V S N JAWAHAR BABU, A STUDY ON PERCEPTIONS OF LOCAL RESIDENTS TOWARDS SOCIO-CULTURAL IMPACTS OF COMMUNITY BASED TOURISM ACTIVITIES IN NELLORE DISTRICT, JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP, ISBN No.2229-5348, Vol No.17, Issue No.I (II), pp.56-59, Xavier Institute of Management and Entrepreneurship, , Bangalore , JANUARY - MARCH, 2023 View
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S.PADMAJA, K V S N JAWAHAR BABU, A STUDY ON CHALLENGES IN MANAGEMENT OF COMMUNITY BASED TOURISM, Education and Society , ISBN No.2278-6864, Vol No.46, Issue No.4 (11), pp.65-68, Indian Institute of Education, Pune, OCTOBER - DECEMEBER, 2022 View
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S AMARA NARAYANA, K V S N JAWAHAR BABU, A STUDY ON INFLUENCE OF NEW MEDIA IN ATTRACTING FOREIGN TOURISTS, KALA The Journal of Indian Art History Congress, ISBN No.0975-7945 , Vol No.27, Issue No.1(XIV) , pp.146-155, Indian Art History Congress, JULY , 2021 View
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| 4 . |
S AMARA NARAYANA, K V S N JAWAHAR BABU, IMPORTANCE OF SOCIAL MEDIA IN PROMOTING TOURISM DESTINATION., KALA The Journal of Indian Art History Congress, ISBN No.0975-7945 , Vol No.27, Issue No.1(XIV) , pp.156-165, Indian Art History Congress, JULY , 2021 View
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| 5 . |
G VENKATESWARLU, K V S N JAWAHAR BABU, A study on factors affecting of service quality with reference to Haritha Hotels, Mukt Shabd Journal, ISBN No.2347-3150, Vol No.9, Issue No.4, pp.3807-3812, Mukt Shabd Journal, APRIL, 2020 View
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| 6 . |
G VENKATESWARLU, K V S N JAWAHAR BABU, The Role of Service Quality variables in Tourism industry, KIMI Hospitality Research Journal, ISBN No.2455-8079, Vol No.1, pp.1-4, publishingindia.com, 2016 View
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| International Conference |
| National Conference |
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| Workshop |
Events Participated/Organized
| Participated |
| 1. |
Participated in a FDP on AICTE Training And Learning (ATAL) Academy Online Advanced FDP on "ORGANIZATIONAL BEHAVIOUR", ONLINE, 23-11-2021 to 27-11-2021 View
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| 2. |
Participated in a FDP on AICTE Training And Learning (ATAL) Academy Online Advanced FDP on "PROJECT THRIVE-LEADERSHIP EXCELLENCE", ONLINE, 18-10-2021 to 22-10-2021 View
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Participated in a FDP on AICTE ATAL ONLINE FDP ON Photography & Media Communication, Dayalbagh Educational Institute, AGRA, 23-02-2021 to 27-02-2021 View
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Participated in a FDP on AICTE ATAL ONLINE FDP ON EVENT MANAGEMENT, North-Eastern Hill University, Shillong, 07-12-2020 to 11-12-2020 View
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Participated in a FDP on AICTE ATAL ONLINE FDP on Entrepreneurship and Start-up Opportunities through Tourism & Hospitality Business, UPES DEHRADUN, 12-10-2020 to 16-10-2020 View
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Participated in a FDP on AICTE ATAL ONLINE FDP on Capacity Building, MIZORAM UNIVERSITY, 14-09-2020 to 18-09-2020 View
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Participated in a FDP on FDP on RECONFIGURING THE MIND: POST COVID CONSCIOUSNESS,, ONLINE, 23-06-2020 to 27-06-2020 View
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Participated in a FDP on FDP, “INTELLECTUAL PROPERTY RIGHTS AND INNOVATION MANAGEMENT”, ONLINE, 22-06-2020 to 27-06-2020 View
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Participated in a Workshop on The BodhiTree and SAFE Tools for Effective Online Teaching A Hands On Workshop, IIT Bombay, 20-06-2020 to 21-12-2020 View
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Participated in a Seminar on Webinar on REJUVENATING HOSPITALITY OPERATION DURING PANDEMIC, ONLINE, 20-06-2020 View
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Participated in a FDP on FDP, "RESEARCH AND ITS ROLE IN ACADEMIC DEVELOPMENT: DIGITALIZATION -A WAY FORWARD ", ONLINE, 12-06-2020 to 17-06-2020 View
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Participated in a Seminar on Webinar “SUSTAINABLE IT IN RURAL AND REMOTE ENVIRONMENTS”, ONLINE, 02-06-2020 View
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Participated in a FDP on GENDER SENSITISATION AND HUMAN RIGHTS,, ONLINE, 18-05-2020 to 22-05-2020 View
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Participated in a Seminar on E- Seminar, Invent the Future : The New Normal for Hospitality & Tourism, GNA University, Punjab and Indian Tourism & Hospitality Congress, 17-05-2020 View
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Participated in a Workshop on EFFECTIVE AND EFFICIENT ONLINE TEACHING IN THE AGE OF CORONA, A HANDS ON WORKSHOP, IITB ONLINE, 17-05-2020 View
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Participated in a FDP on Moodle Learning Management System, IIT Bombay, 04-05-2020 to 10-05-2020 View
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Participated in a FDP on 4Week AICTE approved FDP by IIT Bombay on ''USE OF ICT IN EDUCATION FOR ONLINE AND BLENDED LEARNING'', IITB NMEICT, 02-05-2016 to 10-07-2016 View
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Participated in a FDP on Faculty Development Progamme on EDUCATIONAL TECHNOLOGY FOR ENGINEERING TEACHERS, IIT BOMBAYX (ONLINE), 07-01-2016 to 07-03-2016 View
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Participated in a FDP on Two-week Faculty Development Programme on TECHNICAL COMMUNICATION FOR SCIENTISTS AND ENGINEERS, IITB GITS, 08-10-2015 to 18-11-2015 View
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Participated in a Training on Two-week ISTE Short Term Training Programme (STTP) on "ENVIRONMENTAL STUDIES”, IITB SVU, 02-06-2015 to 12-06-2015 View
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Professional Activities
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Life Member of Indian Tourism & Hospitality Congress
Life Member of Indian Society for Technical Education (ISTE, New Delhi)
Life Member of All India Management Association (AIMA, New Delhi)
Life Member of Indian Society for Training & Development (ISTD, New Delhi)
Life Member of National Institute of Personnel Management (NIPM, Kolkatta)
Life Member of Quality Circle Forum of India (QCFI) • |
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Teaching
 ICT LAB in TOURISM MANAGEMENT II (I) | | Travel Media & Journalism in Electronic Age in TOURISM MANAGEMENT IV (II) | | HUMAN VALUES & PROFESSIONAL ETHICS II in TOURISM MANAGEMENT II (I) | | HUMAN VALUES & PROFESSIONAL ETHICS I in TOURISM MANAGEMENT I (I) | | ICT FOR MANAGERS in TOURISM MANAGEMENT I (I) | | FINANCIAL MARKETS & SERVICES in TOURISM MANAGEMENT III (II) |
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Adminstrative Positions Held
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1. DEAN OF EXAMINATIONS
, VIKRAMA SIMHAPURI UNIVERSITY NELLORE, 01 Apr 2018 - 20 Nov 2020
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2. HEAD, DEPARTMENT OF TOURISM MANAGEMENT
, VIKRAMA SIMHAPURI UNIVERSITY NELLORE, 26 Dec 2013 - 31 Oct 2020
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3. PRINCIPAL (I/C)
, VIKRAMA SIMHAPURI UNIVERSITY COLLEGE NELLORE, 07 Feb 2019 - 29 Feb 2020
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4. Convener, VSURESET 2014, VSUPGCET 2015, VSUPGCET 2016, VSUPGCET 2017
, VIKRAMA SIMHAPURI UNIVERSITY NELLORE, 15 Dec 2014 - 31 Mar 2018
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Project/Research Guidance
| G.VENKATESWARLU |
SERVICE QUALITY OF HARITHA HOTELS IN SELECTED DESTINATIONS |
2022 |
Download |
| S.AMARA NARAYANA |
ROLE OF NEW MEDIA IN TOURISM PROMOTION -AN EMPIRICAL STUDY IN ANDHRA PRADESH STATE |
2022 |
Download |
| S VIJAYA BHARATH |
A STUDY ON DEVELOPMENT OF TOURISM IN ANDHRA PRADESH - A CASE STUDY OF NELLORE DISTRICT |
2022 |
Download |
| S KALESHA MASTHANVALI |
AN EMPIRICAL STUDY ON CUSTOMER RETENTION STRATEGIES TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO CHITTOOR DISTRICT |
2020 |
Download |
| BHUPATHI CHALLAGUNDLA |
A STUDY ON PERFORMANCE OF SYSTEMATIC INVESTMENT PLANS OF SELECTED MUTUAL FUNDS |
2020 |
Download |
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